Objetive
Create a campaign to communicate the candidature of Catalan Cuisine to the Catalans.
Strategy
Engage people
Insight
The traditional catalan cuisine is not proper to chefs, cooks or experts.
Idea
A. Create a Reality show, in the category of "Talent cooking show" for sponsor partner TV3.
B. Creation of the first Reality show in Spain, in the category of "Talent cooking show" exclusively aired in social media. (Low Budget)
B. Creation of the first Reality show in Spain, in the category of "Talent cooking show" exclusively aired in social media. (Low Budget)
